Tractors, harvesters, and other farming-related equipment are among the agricultural machinery and equipment that make up most of the New Holland brand. It is a branch of the multinational corporation CNH Industrial, which has its headquarters in Turin, Italy.

Businesses, such as CNH, are embracing online platforms to sell agricultural machinery, parts, and accessories, and e-commerce has been expanding dramatically in these areas. There are a few trends:

B2B Ecommerce: To make the process of buying machinery, replacement parts, and accessories more efficient, many agricultural companies, particularly those in the machinery and equipment industries like New Holland, have switched to B2B (business-to-business) ecommerce platforms. Farmers and dealers can easily access items, specifications, prices, and support services through these portals.

Online Sales of Parts and Accessories: More and more farming equipment replacement parts and accessories are being sold online. For instance, New Holland may provide e-commerce choices for spare parts via approved dealers or their official website.

E-commerce and Sustainability: As sustainability gains attention, e-commerce sites in the agricultural machinery sector, such as those run by companies like New Holland, may advertise greener goods or provide a way to buy farming equipment that uses less energy or is more sustainable.

International Ecommerce: The agricultural industry’s use of e-commerce is not limited to any one area. Due of New Holland’s global reach, their items may be sold online across continents. To reach clients in different areas, online ordering, support, and servicing solutions are essential.